Professor at Tepper School of Business, Carnegie Mellon University
Participated in: 2017 Summer General Program
Peter Boatwright is Professor of Marketing and New Product Development at the Tepper School of Business at Carnegie Mellon University. He is also co-Director of the Integrated Innovation Institute. He is co-author of The Design of Things to Come: How Ordinary People Create Extraordinary Products (co-authored with Jonathan Cagan and Craig M. Vogel) and Built to Love – Creating Products that Captivate Customers (co-authored with Jonathan Cagan), September 2010.
Professor Boatwright has developed new statistical methods and additional theories of consumer behavior, spanning qualitative and quantitative methodologies. His expertise and teaching focus is in new product marketing, consumer marketing, and marketing research methods. His formal approaches to opportunity identification and problem-solving have been integrated into a diverse range of companies including Apple, P&G, Nissan, Whirlpool.