Summer General Program - 3rd Edition

Main Location: Fabrica, Treviso
Dates: 19th June - 17th July 2017

A fully-immersive learning experience where a group of selected undergraduate and graduate students met Italian companies, leaders in the Made in Italy business sectors, to lead the innovation of their business and productive models.
Over the month, participants worked in teams on the resolution of a real innovation challenge and received the mentorship of a unique team of experts and professors, as well as Italian entrepreneurs and business leaders.
Company visits, inspirational talks and hands-on seminars fostered the industry understanding and boosted the project works.

Schedule
Week 1: Business Context and Company Presentations

The first week is dedicated to the company presentations and team formation. Over the week, the c-level managers of the partner companies meet the whole group of participants to discuss their incumbent challenges. Towards the end of first week the group is divided in temporary teams that work on different challenges to test the team dynamics.

Week 2: Design Thinking Methodology

At the beginning of the second week, participants are divided in multidisciplinary project teams that work on a specific challenge. Over the week, participants explore how to use the sprint methodology and design thinking as processes to better understand and reframe the corporate challenges, generate ideas and evaluate innovative solutions, using problem-based learning and radical collaboration.

Week 3: Idea-Market Fit

The third week is dedicated to the project work and the teams engage with mentors and companies to refine their approach to the challenge. This week is highly interactive and experiential, with several activities on the field (product/service prototype and testing, customer insights, feedback implementation) as well as inside the companies for the interaction with the c-level management and the relevant stakeholders.

Week 4 - Make Innovation Happen

In the last week participants focus on the projects finalization. Special mentors help the participants implement visual thinking and language skills to give a final shape to the project and effectively communicate the results to the companies and make sure the ideas get through in the corporate environment.

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