Winter Program

Main Location: Verona
Dates: 8-19 January 2018

The program gave participants an insight into how Italian companies, which have a keen understanding of the relationship between people, complexity, tradition, design and aesthetic, approach innovation.
The Italia Innovation mentors guided the participants through methods to discover new ways of leveraging opportunities within the cultural framework of a leading Italian business and to develop a user-centered vision for the future of those companies and their industries.

Schedule
Week 1 - The Journey

With Elizabeth Segran, a journalist at Fast Company, the students visited HQs and production sites of the 4 Italian companies selected for the case studies.
During the visits, the students met with founders and c-level managers in order to understand the mission and value proposition of those companies.
Elizabeth led the conversation, bringing her global view of consumer goods emerging trends and pointing towards the companies’ future challenges.

 
  • 9am - 12pm
  • 2pm - 5pm
Monday
  • Welcome and Program Introduction
  • Davines Visit and Meet the Entrepreneur: Davide Bollati
Tuesday
  • Domori Visit
  • Meet the CEO: Jean-Pierre Willemsen
Wednesday
  • Molteni Visit
  • Meet the Entrepreneur: Francesca Molteni
Thursday
  • illy Visit
  • Meet the Entrepreneur: Daria Illy
Friday
  • Final Remarks with Elizabeth Segran
Week 2 - User Behavior Observation and Findings

Students investigated the social purpose of the companies from the eyes of customers.
Thanks to real-life observations and fast prototyping exercises, the students teamed up under the leadership of Francesca Sarti, Arabeschi di Latte's Founder, to elaborate innovative solutions to evolve the companies' vision, through low-fi examples of future products and services.
Findings are drawn up following The Economist Style Guidelines for clear writing and thinking, during the closing workshop led by Alexandra Fattal, Italian Correspondent for The Economist.

 
  • 9am - 12pm
  • 2pm - 5pm
Monday
  • Barilla Production Plan Visit
  • UX Design - Intro
Tuesday
  • Studio Workshop - UX Design
  • Studio Workshop - UX Design
Wednesday
  • Studio Workshop - UX Design
  • Studio Workshop - UX Design
Thursday
  • Writing Lab - Into
  • Writing Lab
Friday
  • Findings Review
  • -
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