Meaningful Companies

Main Location: Verona
Dates: 24 June - 12 July 2019

Deeply intertwined with their local ecosystems and led by multiple generations of families, Italian companies represent an interesting playground to investigate the social role of companies and the opportunities of long-term strategies.

Meaningful Companies is a three-week innovation program that reveals the stories of companies that decided to be the best in the world while being the best for the world by designing their overall organizational structures and corporate strategies around a higher purpose than mere profit.

Led by Debra Dunn, Co-Founder of the FEED Collaborative at Stanford University and a previously distinguished senior executive for large-scale change and positive social impact at Hewlett Packard, this program will bridge theory and practice for a selected group of multidisciplinary, international students through access to companies, real projects and conversations with Italian managers and entrepreneurs.
Participants will also be guided by Daniel Van Der Vliet, the John and Dyan Smith Executive Director of the Smith Family Business Initiative at Cornell University, mentored by Patagonia Inc. senior executives Vincent Stanley and Nora Gallagher, and trained by John Bruce from Parsons School of Design, who will lead strategic design activities to transform the learnings into actions through real project work curated by Italia Innovation.

Location

The program activities are hosted at the Italia Innovation Studio in downtown Verona, as well as inside the partner companies’ headquarters. Nationwide transportation to the companies sites is arranged and covered by the organization.

Modules

Research Challenge Understanding
During the program, the participants will be assigned entrepreneurial research projects. Leaders from Italia Innovation will introduce you to our work on the field, the program workflow, the deep purpose of the daily activities, and all the creative resources available.

Value Creation Framework - Meaningful Companies
The program’s main academic component is represented by the proposed Value Creation Framework. For Meaningful Companies, the framework derives from Debra Dunn’s view on purpose-driven organizations, and enriched by the professional and academic insights on governance, family business, supply chain and marketing brought by the other academic leaders.

Industry Insights - Company Visits
Company visits and conversations with the entrepreneurs will provide first-hand industry insights on the challenges and opportunities for today’s manufacturing economy. Within your selected group of participants, you will get the chance to directly interact with business leaders that are shaping the future of manufacturing.

Project Activity - Tools for Creative Intervention
Designed with John Bruce, former director of the Strategic Design and Management program at Parsons School of Design, our tools for creative intervention are exercises targeted at:

  • designing questions
  • defining ideas and innovation perspectives
  • mapping stakeholder systems testing prototypes
Schedule
Week 1
 
  • 9am - 12pm
  • 2pm - 5pm
Monday
  • Program Introduction
  • Entrepreneurial Research Projects Introduction
Tuesday
  • Value Creation Framework - Meaningful Companies
  • Value Creation Framework - Meaningful Companies
Wednesday
  • Industry Insights - Company Visit
  • Conversation with Managers and Faculty
Thursday
  • Value Creation Framework - Meaningful Companies
  • Value Creation Framework - Meaningful Companies
Friday
  • Industry Insights - Company Visit
  • Conversation with Managers and Faculty
Week 2
 
  • 9am - 12pm
  • 2pm - 5pm
Monday
  • Value Creation Framework - Meaningful Companies
  • Value Creation Framework - Meaningful Companies
Tuesday
  • Industry Insights - Company Visit
  • Conversation with Managers and Faculty
Wednesday
  • Project Activity - Tools for Creative Intervention
  • Project Activity - Tools for Creative Intervention
Thursday
  • Industry Insights - Company Visit
  • Conversation with Managers and Faculty
Friday
  • Project Activity - Tools for Creative Intervention
  • Field Work
Week 3
 
  • 9am - 12pm
  • 2pm - 5pm
Monday
  • Industry Insights - Company Visit
  • Conversation with Managers and Faculty
Tuesday
  • Project Activity
  • Field Work
Wednesday
  • Field Work
  • Field Work
Thursday
  • Project Activity
  • Project Activity
Friday
  • Final Sharebacks
  • Closing Lunch and Celebration
Accommodation

Participants should arrange their own accommodations in downtown Verona.
To help this process, we put selected participants in touch a few months before the program starts in case they want to share a place with a fellow.

In case you need assistance with the lodging research, Italia Innovation also suggests three different types of accommodations that can fit different budgets and preferences. If a participant plans to stay in one of the Italia Innovation options, he/she needs to confirm the option by March 15th and will pay the hotel directly.

Occasional overnight stays may be required in the days of company visits and they will be directly arranged and covered by Italia Innovation.

Costs and Financial Aid

Tuition Fee
The tuition fee for the program amounts to 3.250 EUR.
The amount covers academic activities, program operations and VAT.

Financial Aid - Italia Innovation Founders Fund
Your financial circumstances should not keep you from any learning opportunity.
We are committed to providing financial assistance to those who demonstrate need and applying for financial aid will not hinder your application.
Our scholarships are based entirely on need and are provided by the founders of Italia Innovation.

Financial Aid - External Resources
In addition to the Italia Innovation Founders Fund, students can apply to funding sources outside our organization, including scholarships provided by Universities for studying abroad or for experiential learning. In addition, there are different types of external funds that provide support to students in need.

When to Apply for Financial Aid
We are committed to making our financial aid application as streamlined as possible.
You will find a section dedicated to scholarship needs in the application form for the program admission, so you should apply for aid at the same time you apply for admission. Your financial aid application will in no way jeopardize your chances of admission.

Apply

Program Enrollment and Financial Aid Deadlines
1st February 2019 - Early Application Deadline
1st March 2019 - Regular Application Deadline
15th April 2019 - Extended Application Deadline