Bisazza is one of the top luxury brands in the design sector and the industry’s leading producer of glass mosaics for interior and exterior decoration. Renato Bisazza founded the company in 1956 with the name of Vetricolor (later renamed Bisazza) in Alte, Vicenza. It was the first company to mass-produce mosaic tiles with an industrial system that poured the molten glass into steel molds instead of cutting glass by hand. With this innovation and the adoption of electric furnaces, Bisazza made high quality mosaic tiles accessible.
The next big advance for the company was not an industrial innovation, but a new brand strategy that came in the 1990s when it began collaborating with leading architects, designers and artists to create design objects with its mosaics. This prompted the launch of the Bisazza Bagno and Home lines.
Today, the second generation leads company. Its distribution network currently includes 8 flagship stores in Milan, New York, Paris, Barcelona, Berlin, London, Los Angeles and Miami, as well as 2,800 retailers around the world.
Renato Bisazza founded his mosaic company with the ambition to manufacture excellence at scale. While mosaics have a strong artistic heritage in the Mediterranean, the art suffered a decline due to its expensive and laborious production. Bisazza was responsible for bringing mosaics back into the spotlight first by developing a system to mass-produce top quality mosaics, then by integrating them into cutting edge design pieces.
While Bisazza’s production is industrial, it is able to maintain the artistic workmanship typical of the mosaic tradition. It has always used the purest silica sand, which is the main component of glass. Through a detailed focus on product quality and design research, Bisazza has expanded the aesthetic range of its collections and has become the industry’s leading glass mosaics producer. It has also expanded its tile collection to include wood, cement, and marble.
Today, Bisazza is no longer known solely for its production of industrial glass mosaics, but has gained importance in the luxury furniture design sector with its Bagno and Home lines. The company’s strategy has been to produce excellence through collaboration. For more than twenty-five years, the company has collaborated with leading figures in the world of architecture, art, design and fashion to blend its experienced craftsmanship with the values of contemporary design. The brilliant works these creatives realize with Bisazza’s mosaics demonstrate that it’s a medium for aesthetic excellence.
While industry can be seen as the death of craftsmanship, Bisazza demonstrates the opposite. Bringing mosaic production into an industrial setting didn’t spell the demise of the artistic tradition, but rather saved its position in the contemporary pantheon of arts.