Coming from a family of breadmakers, Davide Longoni opened up his bakery in 2003 with the vision to take care of the whole bakery supply chain.
By recuperating ancient Italian grains and baking techniques lost after agriculture and breadmaking became industrialized, Longoni achieves a bread that is far more aromatic, flavorful, and digestible than a typical loaf.
Soon after opening its doors, his workshop in Milan became a meeting place for bread makers to exchange knowledge. This inspired Longoni to create Panificatori Agricoli Urbani, a collective restoring dignity to the art and profession of breadmaking.
Beyond crafting excellent products, Longoni is passionate about creating a bread culture among consumers and started offering bread making courses to his customers to introduce them to the intricacies of the craft.
Spurred by the realization that the industrial processes companies developed to make bread quicker and cheaper corrupted a wholesome food, entrepreneurs are turning to the bread making craft. Longoni is one of the entrepreneurial master bakers leading the resurgence of excellent bread in Italy.
Longoni’s excellence starts from seeing bread as an agricultural product. As a result, his supply chain is of the utmost importance. He carefully chooses the best grain growers recuperating Italy’s biodiversity. His millers only use millstones, the most ancient system to grind grains, but the one that best respects the nutrition and quality.
In order for Longoni to transform the milled grains into a beautiful bread, the lievito madre, an Italian wild yeast culture, is essential. Whereas making bread with industrial yeast is an easy process, baking bread with lievito madre is an intense one that requires regular maintenance, monitoring, and know-how. Since 2003, Longoni has added different lievito madre to his own in order to elevate its complexity, as well as engage his creativity as a baker.
While Longoni’s approach focuses on a return to old ways, he is also actively looking to bring the craft forward. While bread bakeries once played a central role in cities, today they are superfluous. In order to bring dignity back to breadmaking, Longoni searches for ways to adapt the profession to fit the needs of today’s cities.