Pondering on the purpose of productions, we want to start off addressing the concept of creative responsibility: the care that designers, entrepreneurs and managers need to take when they decide to introduce new products into the market.

Having witnessed the wide-spread assertion of human-centered design, which often resulted in an anthropocentric approach driven mainly by the technological and digital development, we believe that the time has come to promote a new design season, one that is fully aware of the benefits that innovation can bring to the whole ecosystem we live in.

We think that through a planet-centric design culture it would be possible to develop products and processes that are inherently sustainable. The attention to the planet would be combined not only with the interests of manufacturers and final consumers, but also with the needs of all the stakeholders who at any stage are involved across the whole supply chain.