With Elizabeth Segran, a journalist at Fast Company, the students visited HQs and production sites of the 4 Italian companies selected for the case studies.
During the visits, the students met with founders and c-level managers in order to understand the mission and value proposition of those companies.
Elizabeth led the conversation, bringing her global view of consumer goods emerging trends and pointing towards the companies’ future challenges.

Students investigated the social purpose of the companies from the eyes of customers.
Thanks to real-life observations and fast prototyping exercises, the students teamed up under the leadership of Francesca Sarti, Arabeschi di Latte's Founder, to elaborate innovative solutions to evolve the companies' vision, through low-fi examples of future products and services.
Findings are drawn up following The Economist Style Guidelines for clear writing and thinking, during the closing workshop led by Alexandra Fattal, Italian Correspondent for The Economist.