After learning the craft of shoemaking, Salvatore Ferragamo started his career in 1919 in the USA by opening up a shoe shop in Santa Barbara, California and then Hollywood. When he realized he couldn’t find workers that could make high-quality shoes, he decided to return to Italy and open up his workshop in Florence. By integrating the American production line system with the traditional Italian craft work, Ferragamo was able to keep the quality while meeting the growing demand, which increased rapidly as Hollywood starlets discovered his designs. By integrating his creativity and anatomy studies, Ferragamo created both innovative fashion and technological shoe designs and got 350 patents. While Ferragamo died in 1960, his family continues and expands his legacy. In 1965, the company began creating handbags, such as the Gancino and Vara bags. Then later, it started a ready-to-wear line for women and men.
Ferragamo creations are a manifestation of the expert craft behind Made In Italy. The fashion house continues to pay meticulous attention to the quality of design, material, and production. In 2017, Ferragamo opened an artisanal center that will become a lab for researching and prototyping new materials, styles, and manufacturing methods. Efforts like these have allowed Ferragamo to continue to be a leader in design, craftsmanship, and innovation.