Disruptive Quality

Main Location: Verona
Dates: 25 June - 13 July 2018
Academic Director: Riccardo Illy, Food Entrepreneur

Quality can be seen as a standard to reach, but for companies that want to change an industry, it can be a factor of disruption.

Through the leadership of Mr. Riccardo Illy, revolutionary entrepreneur that transformed coffee from a commodity to a gourmet experience, the participants of this program will enjoy an Italian exploration of companies engineered to disrupt industries through quality.

Achieved milestones like productive systems designed to enhance exceptional raw materials instead of standardized defective ones, alongside the open challenge of marketing and distributing products while reinventing them, make this course an unprecedented exposure to Italian high-end manufacturing at its best.

Location and Schedule
Week 1 - Program Introduction and Case Studies

Location: Verona and Institutional Headquarters
Date: 25-29 June 2018

Activities are hosted in the Italia Innovation Studio (Verona) and inside the partner institutions headquarters. Nationwide transportation is arranged and covered by the organization, with travels on the same day.
Participants should arrange their accommodation downtown Verona, while occasional overnight stays are directly arranged and covered by the organization.

 
  • 9am - 12pm
  • 2pm - 5pm
Monday
  • Program Introduction
  • Studio Workshop
Tuesday
  • Site Visit 1
  • Case Study Introduction 1
Wednesday
  • Site Visit 2
  • Case Study Introduction 2
Thursday
  • Site Visit 3
  • Case Study Introduction 3
Friday
  • Final Remarks with the Academic Director
  • -
Week 2 - Bridging Theory and Practice

Location: Verona
Dates: 2-6 July 2018

A series of thought and business leaders from the international and local scene will lead multiple workshops in the Verona Innovation Studio.
The class will be led into its deep understanding of the case studies, discovering social needs and innovation opportunities useful and debating its entrepreneurial ideas.
Participants should arrange their accommodation downtown Verona, while occasional overnight stays are directly arranged and covered by the organization.

 
  • 9am - 12pm
  • 2pm - 5pm
Monday
  • Lecture
  • Studio Workshop
Tuesday
  • Lecture
  • Studio Workshop
Wednesday
  • Lecture
  • Studio Workshop
Thursday
  • Lecture
  • Studio Workshop
Friday
  • Final Remarks in preparation to the Sprint Week
  • -
Week 3 - Design Sprint

Location: Verona
Dates: 9-13 July 2018

The final week of the program is led by Jake Knapp, with a week-long design sprint.
With a unique five-day process, participants will solve the toughest problems emerged during their discovery and test their new ideas in partnership with companies and stakeholders.

 
  • 9am - 12pm
  • 2pm - 5pm
Monday
  • Map Workshop
  • Map Workshop
Tuesday
  • Sketch Workshop
  • Sketch Workshop
Wednesday
  • Decide Workshop - with partner companies managers
  • Decide Workshop - with partner companies managers
Thursday
  • Prototype Workshop
  • Prototype Workshop
Friday
  • Test Workshop
  • Program Final Remarks