Inspired by Italy:
discover our new programs
May Session: Florence and Central Italy
18 – 24 May 2025
June Session: Milan and Northern Italy
15 – 21 June 2025
Inspired by Italy:
discover our new programs
Florence and Central Italy
18 – 24 May 2025
Cases
Ornellaia, Piaggio, Brunello Cucinelli, Pasta Mancini and Technogym
Milan and Northern Italy
15 – 21 June 2025
Cases
Zegna, Riva, Davines and Santa Margherita
What makes our program unique
The Italia Innovation Program gathers top scholars from leading global universities in a diverse cohort to explore the future of Italy through direct engagement with business and social leaders.
By addressing real-world challenges through site visits, discussions, and cultural immersion, the program reveals both Italy’s strengths and opportunities for growth.
Supported by an international faculty from prestigious institutions, this unique experience fosters collaboration across disciplines, driving fresh perspectives on Italy’s potential and its role in global innovation.
Read More
Since its inception in 2014, the Italia Innovation Program has established itself as a unique and transformative academic experience. Each year, we meticulously select a class of exceptional undergraduate and graduate scholars from the world’s leading universities. Our scholars come from top academic institutions across the globe, representing a diverse range of fields, backgrounds, and perspectives. This diversity is a cornerstone of our approach, as it enriches the learning environment and drives deeper, more innovative dialogues.
What sets Italia Innovation apart is the direct engagement our scholars have with Italy’s most influential leaders. We carefully curate a network of local stakeholders—CEOs, entrepreneurs, politicians, and social leaders—who embody the dual essence of Italia Innovation. These leaders present both the successes of Italy as a model for innovation and the challenges that need to be addressed to unlock the country’s full potential. Through firsthand experiences, site visits, and deep dialogues, our scholars tackle open-ended research questions that push them to consider what’s next for Italy and beyond.
The program’s mission goes beyond academic exploration; it aims to immerse participants in the cultural values that define Italy, such as aesthetics, quality, and sustainability. This exposure not only informs their understanding of contemporary Italy but also inspires them to consider how these values can shape global innovation in the future.
Our distinguished faculty is another defining element. Every fall, we identify the most relevant areas of knowledge for the upcoming innovation discourse and travel to leading universities worldwide to engage with professors and researchers at the forefront of these fields. We then invite them to join our faculty, creating a truly international and interdisciplinary academic community. The result is an environment where scholars and professors from diverse institutions and disciplines collaborate, debate, and learn together—a rare opportunity in the academic world.
Early Deadline
- Date: Saturday, January 25th 2025
- Decision by: On a rolling basis
Regular Deadline
- Date: Saturday, February 15th 2025
- Decision by: Monday, March 10th 2025
What makes our program unique
The Italia Innovation Program gathers top scholars from leading global universities in a diverse cohort to explore the future of Italy through direct engagement with business and social leaders.
By addressing real-world challenges through site visits, discussions, and cultural immersion, the program reveals both Italy’s strengths and opportunities for growth.
Supported by an international faculty from prestigious institutions, this unique experience fosters collaboration across disciplines, driving fresh perspectives on Italy’s potential and its role in global innovation.
Read More
Since its inception in 2014, the Italia Innovation Program has established itself as a unique and transformative academic experience. Each year, we meticulously select a class of exceptional undergraduate and graduate scholars from the world’s leading universities. Our scholars come from top academic institutions across the globe, representing a diverse range of fields, backgrounds, and perspectives. This diversity is a cornerstone of our approach, as it enriches the learning environment and drives deeper, more innovative dialogues.
What sets Italia Innovation apart is the direct engagement our scholars have with Italy’s most influential leaders. We carefully curate a network of local stakeholders—CEOs, entrepreneurs, politicians, and social leaders—who embody the dual essence of Italia Innovation. These leaders present both the successes of Italy as a model for innovation and the challenges that need to be addressed to unlock the country’s full potential. Through firsthand experiences, site visits, and deep dialogues, our scholars tackle open-ended research questions that push them to consider what’s next for Italy and beyond.
The program’s mission goes beyond academic exploration; it aims to immerse participants in the cultural values that define Italy, such as aesthetics, quality, and sustainability. This exposure not only informs their understanding of contemporary Italy but also inspires them to consider how these values can shape global innovation in the future.
Our distinguished faculty is another defining element. Every fall, we identify the most relevant areas of knowledge for the upcoming innovation discourse and travel to leading universities worldwide to engage with professors and researchers at the forefront of these fields. We then invite them to join our faculty, creating a truly international and interdisciplinary academic community. The result is an environment where scholars and professors from diverse institutions and disciplines collaborate, debate, and learn together—a rare opportunity in the academic world.
Early Deadline
- Date: Saturday, January 25th 2025
- Decision by: On a rolling basis
Regular Deadline
- Date: Saturday, February 15th 2025
- Decision by: Monday, March 10th 2025
May Session // Florence and Central Italy
Faculty Leader: Peter Boatwright, Carnegie Mellon University
This session, set in Florence and extending through Central Italy, explores the vibrant interplay between the region’s Renaissance heritage and its modern entrepreneurial spirit. Through case studies on iconic companies like Brunello Cucinelli, Technogym, Pasta Mancini, Ornellaia, and Piaggio, participants will witness how deep historical roots in craftsmanship, innovation, and cultural excellence have evolved into contemporary models of global leadership. This journey through Tuscany, Umbria, Emilia-Romagna, and Marche illuminates the enduring influence of Renaissance ideals—art, ingenuity, and the pursuit of beauty—in shaping new paradigms of production and enterprise.
Date
May 18, 2025 to May 24, 2025
Early Application by
January 25th, 2025
Accommodation
Shared rooms* in 4-star superior hotel, downtown Florence
Cost**
4.000 EUR
*single rooms are available upon request, subject to availability, and incur a price surcharge.
** the program fee includes tuition, housing with breakfast, lunches Mon to Fri, two special dinners and local transportation
May Session // Florence and Central Italy
Faculty Leader: Peter Boatwright, Carnegie Mellon University
This session, set in Florence and extending through Central Italy, explores the vibrant interplay between the region’s Renaissance heritage and its modern entrepreneurial spirit. Through case studies on iconic companies like Brunello Cucinelli, Technogym, Pasta Mancini, Ornellaia, and Piaggio, participants will witness how deep historical roots in craftsmanship, innovation, and cultural excellence have evolved into contemporary models of global leadership. This journey through Tuscany, Umbria, Emilia-Romagna, and Marche illuminates the enduring influence of Renaissance ideals—art, ingenuity, and the pursuit of beauty—in shaping new paradigms of production and enterprise.
Date
May 18, 2025 to May 24, 2025
Early Application by
January 25th, 2025
Accommodation
Shared rooms* in 4-star superior hotel, downtown Florence
Cost**
4.000 EUR
*single rooms are available upon request, subject to availability, and incur a price surcharge.
** the program fee includes tuition, housing with breakfast, lunches Mon to Fri, two special dinners and local transportation
Faculty Leader: Peter Boatwright
Carnegie Mellon University
Peter Boatwright, director and co-founder of the Integrated Innovation Institute, specializes in innovation education and has coauthored two books on topics like product innovation and brand strategy. He oversees the Institute’s online programs, shaping its curriculum. Boatwright has consulted for companies across various industries, including Nissan, Apple, and Lockheed Martin. A faculty member at Carnegie Mellon University since 1997, he holds the Allan D. Shocker Professorship in Marketing and New Product Development at the Tepper School of Business.
Faculty Leader: Peter Boatwright
Carnegie Mellon University
Peter Boatwright, director and co-founder of the Integrated Innovation Institute, specializes in innovation education and has coauthored two books on topics like product innovation and brand strategy. He oversees the Institute’s online programs, shaping its curriculum. Boatwright has consulted for companies across various industries, including Nissan, Apple, and Lockheed Martin. A faculty member at Carnegie Mellon University since 1997, he holds the Allan D. Shocker Professorship in Marketing and New Product Development at the Tepper School of Business.
_cases
Ornellaia
Situated in the heart of Bolgheri, Tuscany, Ornellaia is a beacon of Italian excellence in winemaking, known for producing some of the world’s most celebrated wines. Founded in 1981, the estate masterfully combines ancient Tuscan viticultural traditions with modern techniques, showcasing how heritage and innovation can harmonize to achieve extraordinary quality. Ornellaia’s commitment to sustainability is evident in its environmentally conscious vineyard management and production processes, ensuring the longevity of the region’s natural resources. Additionally, the brand’s dedication to artistic collaboration, such as its Vendemmia d’Artista project, reflects Italy’s unique ability to intertwine cultural expression with industry. Ornellaia serves as a case study in how Italian wineries have elevated themselves into the global luxury market by embracing both authenticity and forward-thinking practices.
Brunello Cucinelli
Brunello Cucinelli’s eponymous brand, established in 1978 in Solomeo, Umbria, represents a visionary approach to luxury fashion. By integrating artisanal tailoring with an ethical business philosophy, the company exemplifies a commitment to what founder Brunello Cucinelli calls “humanistic capitalism.” This philosophy prioritizes the well-being of workers and respect for the environment while producing garments of unparalleled quality. The brand’s dedication to preserving Italian craftsmanship, such as traditional cashmere production, while maintaining a strong focus on sustainability positions it as a model for the future of luxury. Brunello Cucinelli’s unique combination of timeless design, social responsibility, and corporate innovation offers valuable lessons in sustainable entrepreneurship and the enduring value of craftsmanship in an increasingly globalized market.
Piaggio
Since its founding in 1884 in Pontedera, Tuscany, Piaggio has been synonymous with mobility innovation, evolving from producing railway carriages to creating the globally iconic Vespa scooter in 1946. Vespa is more than a product; it is a cultural symbol of Italian design, freedom, and practicality. Over the decades, Piaggio has consistently adapted to shifts in transportation needs, from affordable post-war mobility to today’s demand for electric and sustainable vehicles. Their innovative electric mobility solutions and smart city initiatives place Piaggio at the forefront of the industry’s future. As a case study, Piaggio demonstrates the strength of a brand that can innovate while maintaining its heritage, offering insights into how legacy companies can lead in rapidly changing markets.
Technogym
Founded in Cesena, Emilia-Romagna, in 1983, Technogym has grown into a global leader in the fitness and wellness industry. At the intersection of Italian design and advanced technology, Technogym produces state-of-the-art equipment that has redefined the experience of exercise. The company’s focus on innovation is matched by its dedication to wellness as a lifestyle, promoting health and preventive care worldwide. Technogym has equipped prestigious facilities such as the Olympic Games and elite fitness centers, positioning itself as a pioneer in fitness innovation. By examining Technogym, one can explore how Italian creativity and engineering expertise drive global leadership in wellness technology, making it a benchmark for industries aiming to combine design, technology, and health.
Pasta Mancini
Nestled in the rolling hills of Le Marche, Pasta Mancini offers a model of how traditional Italian craftsmanship can evolve to meet modern sustainability challenges. By growing its own wheat and overseeing the entire production process from field to fork, the company ensures unparalleled traceability and quality. Their use of traditional bronze-die extrusion and slow drying techniques preserves the artisanal quality of their pasta while embracing environmentally responsible practices. Pasta Mancini not only safeguards the legacy of Italian pasta-making but also leads the way in integrating sustainable agricultural practices with modern consumer demands. This approach makes the company a compelling study in balancing tradition with innovation, highlighting the future of Italian food production in a global context.
_cases
Ornellaia
Situated in the heart of Bolgheri, Tuscany, Ornellaia is a beacon of Italian excellence in winemaking, known for producing some of the world’s most celebrated wines. Founded in 1981, the estate masterfully combines ancient Tuscan viticultural traditions with modern techniques, showcasing how heritage and innovation can harmonize to achieve extraordinary quality. Ornellaia’s commitment to sustainability is evident in its environmentally conscious vineyard management and production processes, ensuring the longevity of the region’s natural resources. Additionally, the brand’s dedication to artistic collaboration, such as its Vendemmia d’Artista project, reflects Italy’s unique ability to intertwine cultural expression with industry. Ornellaia serves as a case study in how Italian wineries have elevated themselves into the global luxury market by embracing both authenticity and forward-thinking practices.
Brunello Cucinelli
Brunello Cucinelli’s eponymous brand, established in 1978 in Solomeo, Umbria, represents a visionary approach to luxury fashion. By integrating artisanal tailoring with an ethical business philosophy, the company exemplifies a commitment to what founder Brunello Cucinelli calls “humanistic capitalism.” This philosophy prioritizes the well-being of workers and respect for the environment while producing garments of unparalleled quality. The brand’s dedication to preserving Italian craftsmanship, such as traditional cashmere production, while maintaining a strong focus on sustainability positions it as a model for the future of luxury. Brunello Cucinelli’s unique combination of timeless design, social responsibility, and corporate innovation offers valuable lessons in sustainable entrepreneurship and the enduring value of craftsmanship in an increasingly globalized market.
Piaggio
Since its founding in 1884 in Pontedera, Tuscany, Piaggio has been synonymous with mobility innovation, evolving from producing railway carriages to creating the globally iconic Vespa scooter in 1946. Vespa is more than a product; it is a cultural symbol of Italian design, freedom, and practicality. Over the decades, Piaggio has consistently adapted to shifts in transportation needs, from affordable post-war mobility to today’s demand for electric and sustainable vehicles. Their innovative electric mobility solutions and smart city initiatives place Piaggio at the forefront of the industry’s future. As a case study, Piaggio demonstrates the strength of a brand that can innovate while maintaining its heritage, offering insights into how legacy companies can lead in rapidly changing markets.
Technogym
Founded in Cesena, Emilia-Romagna, in 1983, Technogym has grown into a global leader in the fitness and wellness industry. At the intersection of Italian design and advanced technology, Technogym produces state-of-the-art equipment that has redefined the experience of exercise. The company’s focus on innovation is matched by its dedication to wellness as a lifestyle, promoting health and preventive care worldwide. Technogym has equipped prestigious facilities such as the Olympic Games and elite fitness centers, positioning itself as a pioneer in fitness innovation. By examining Technogym, one can explore how Italian creativity and engineering expertise drive global leadership in wellness technology, making it a benchmark for industries aiming to combine design, technology, and health.
Pasta Mancini
Nestled in the rolling hills of Le Marche, Pasta Mancini offers a model of how traditional Italian craftsmanship can evolve to meet modern sustainability challenges. By growing its own wheat and overseeing the entire production process from field to fork, the company ensures unparalleled traceability and quality. Their use of traditional bronze-die extrusion and slow drying techniques preserves the artisanal quality of their pasta while embracing environmentally responsible practices. Pasta Mancini not only safeguards the legacy of Italian pasta-making but also leads the way in integrating sustainable agricultural practices with modern consumer demands. This approach makes the company a compelling study in balancing tradition with innovation, highlighting the future of Italian food production in a global context.
Your Homebase: NH Firenze ****
A 4-star superior hotel conveniently located in Florence central area.
The NH Firenze hotel is in the Porta al Prato area, near to one of the gates of the ancient Walls of Florence. In front of the hotel is Cascine Park, the city’s biggest green space. And 20 minutes’ walk along the Arno River gets you to the stunning Duomo and the San Lorenzo shopping area.
Included Services:
TWIN Rooms*
Swimming Pool
Fitness Room
Continental Breakfast
*default accommodation is in shared double rooms with twin beds. Single rooms are available upon request, subject to availability, and incur a price surcharge.
Your Homebase: NH Firenze ****
A 4-star superior hotel conveniently located in Florence central area.
The NH Firenze hotel is in the Porta al Prato area, near to one of the gates of the ancient Walls of Florence. In front of the hotel is Cascine Park, the city’s biggest green space. And 20 minutes’ walk along the Arno River gets you to the stunning Duomo and the San Lorenzo shopping area.
Included Services:
TWIN Rooms*
Swimming Pool
Fitness Room
Continental Breakfast
*default accommodation is in shared double rooms with twin beds. Single rooms are available upon request, subject to availability, and incur a price surcharge.
June Session // Milan and Northern Italy
Faculty Leader: Stewart Thornhill, Ross School of Business University of Michigan
The June session immerses participants in Northern Italy, exploring the industrial and design heritage of Milan, Turin, and Venice alongside the beauty of Lombardy’s lakes and the entrepreneurial spirit of Veneto, Piemonte, and Emilia-Romagna. Case studies on Gaja, Riva Yachts, Zegna, Davines, and Santa Margherita highlight how Venice’s trading past, Turin’s industrial ingenuity, and Milan’s design leadership continue to shape these regions into hubs of innovation and global excellence.
Date
15 – 21 June 2025
Early Application by
January 25th, 2025
Accommodation
Shared rooms* in 4-star superior hotel, downtown Milan
Cost**
4.000 EUR
*single rooms are available upon request, subject to availability, and incur a price surcharge.
** including tuition, housing with breakfast, lunches Mon to Fri, two special dinners and local transportation
June Session // Milan and Northern Italy
Faculty Leader: Stewart Thornhill, Ross School of Business University of Michigan
The June session immerses participants in Northern Italy, exploring the industrial and design heritage of Milan, Turin, and Venice alongside the beauty of Lombardy’s lakes and the entrepreneurial spirit of Veneto, Piemonte, and Emilia-Romagna. Case studies on Gaja, Riva Yachts, Zegna, Davines, and Santa Margherita highlight how Venice’s trading past, Turin’s industrial ingenuity, and Milan’s design leadership continue to shape these regions into hubs of innovation and global excellence.
Date
15 – 21 June 2025
Early Application by
January 25th, 2025
Accommodation
Shared rooms* in 4-star superior hotel, downtown Milan
Cost**
4.000 EUR
*single rooms are available upon request, subject to availability, and incur a price surcharge.
** including tuition, housing with breakfast, lunches Mon to Fri, two special dinners and local transportation
Faculty Leader: Stewart Thorhnill
Ross School of Business University of Michigan
Stewart Thornhill is the Eugene Applebaum Professor of Entrepreneurial Studies and Executive Director of the Zell Lurie Institute at Ross School, teaching across various programs and executive education. He has global academic experience, including roles in Argentina, Germany, France, and Hong Kong. Thornhill’s research focuses on strategic execution, leadership, and innovation. He has published extensively, contributing to top management journals and teaching cases. He’s on editorial boards of major entrepreneurship journals and leads Quantum Shift, a program for CEO entrepreneurs. Thornhill holds a Ph.D. from the University of British Columbia, a B.Sc. in Mechanical Engineering, and an MBA in Finance.
Faculty Leader: Stewart Thorhnill
Ross School of Business University of Michigan
Stewart Thornhill is the Eugene Applebaum Professor of Entrepreneurial Studies and Executive Director of the Zell Lurie Institute at Ross School, teaching across various programs and executive education. He has global academic experience, including roles in Argentina, Germany, France, and Hong Kong. Thornhill’s research focuses on strategic execution, leadership, and innovation. He has published extensively, contributing to top management journals and teaching cases. He’s on editorial boards of major entrepreneurship journals and leads Quantum Shift, a program for CEO entrepreneurs. Thornhill holds a Ph.D. from the University of British Columbia, a B.Sc. in Mechanical Engineering, and an MBA in Finance.
_cases
Zegna
High in the Biella Alps of Trivero, Ermenegildo Zegna founded his company in 1910 with a vision to create the world’s finest textiles. From this foundation, Zegna grew into one of Italy’s foremost luxury menswear brands, renowned for its meticulous craftsmanship and forward-thinking approach to fashion. The company has continually pushed boundaries, from pioneering sustainable textile production to creating its Oasi Zegna, a 100 km² natural reserve dedicated to environmental and community enrichment. With its seamless integration of heritage, innovation, and sustainability, Zegna provides a powerful case study in how a family business can expand globally while remaining deeply connected to its origins and values. Its trajectory offers rich insights into vertical integration, brand evolution, and the future of luxury.
Riva
With origins tracing back to 1842 on the shores of Lake Iseo, Riva Yachts has long been a symbol of Italian elegance and ingenuity. The brand gained worldwide acclaim in the mid-20th century with its iconic wooden motorboats, blending exquisite craftsmanship with unparalleled design. Today, as part of the Ferretti Group, Riva continues to set new standards in luxury performance boating, incorporating advanced marine technologies while preserving its artisanal heritage. Its yachts are celebrated for their timeless aesthetic and cutting-edge functionality, making Riva a fascinating study in maintaining brand prestige while embracing innovation. By examining Riva, one can explore how Italy’s mastery of craftsmanship extends seamlessly into the modern luxury market.
Davines
Davines, a family-owned company from Parma, has redefined the beauty industry with its unwavering commitment to sustainability and innovation since 1983. As a certified B Corporation, the company upholds rigorous standards of environmental and social performance. One of its most groundbreaking initiatives is the establishment of the Davines Group – Rodale Institute European Regenerative Organic Center, which focuses on advancing regenerative agriculture practices to transform beauty industry supply chains. Davines’s approach goes beyond products, fostering a holistic philosophy of beauty that intertwines ethics, science, and environmental stewardship. Its leadership in aligning sustainability with business success makes it an inspiring example of how companies can positively influence industries and communities on a global scale.
Santa Margherita
Santa Margherita, established in 1935 in the Veneto region by Count Gaetano Marzotto, has played a transformative role in shaping Italy’s global wine identity. In 1961, the winery revolutionized the industry by introducing a modern vinification process for Pinot Grigio, producing a crisp and vibrant white wine that captured international attention and redefined the category. Beyond its iconic Pinot Grigio, the winery exemplifies innovation through its commitment to sustainability, including renewable energy use and water conservation. Santa Margherita’s ability to balance tradition with modern demands offers a compelling example of how Italian producers can lead the way in global markets while remaining rooted in their heritage. Its pioneering spirit and dedication to quality make it a key study in product innovation and market positioning.
_cases
Zegna
High in the Biella Alps of Trivero, Ermenegildo Zegna founded his company in 1910 with a vision to create the world’s finest textiles. From this foundation, Zegna grew into one of Italy’s foremost luxury menswear brands, renowned for its meticulous craftsmanship and forward-thinking approach to fashion. The company has continually pushed boundaries, from pioneering sustainable textile production to creating its Oasi Zegna, a 100 km² natural reserve dedicated to environmental and community enrichment. With its seamless integration of heritage, innovation, and sustainability, Zegna provides a powerful case study in how a family business can expand globally while remaining deeply connected to its origins and values. Its trajectory offers rich insights into vertical integration, brand evolution, and the future of luxury.
Riva
With origins tracing back to 1842 on the shores of Lake Iseo, Riva Yachts has long been a symbol of Italian elegance and ingenuity. The brand gained worldwide acclaim in the mid-20th century with its iconic wooden motorboats, blending exquisite craftsmanship with unparalleled design. Today, as part of the Ferretti Group, Riva continues to set new standards in luxury performance boating, incorporating advanced marine technologies while preserving its artisanal heritage. Its yachts are celebrated for their timeless aesthetic and cutting-edge functionality, making Riva a fascinating study in maintaining brand prestige while embracing innovation. By examining Riva, one can explore how Italy’s mastery of craftsmanship extends seamlessly into the modern luxury market.
Davines
Davines, a family-owned company from Parma, has redefined the beauty industry with its unwavering commitment to sustainability and innovation since 1983. As a certified B Corporation, the company upholds rigorous standards of environmental and social performance. One of its most groundbreaking initiatives is the establishment of the Davines Group – Rodale Institute European Regenerative Organic Center, which focuses on advancing regenerative agriculture practices to transform beauty industry supply chains. Davines’s approach goes beyond products, fostering a holistic philosophy of beauty that intertwines ethics, science, and environmental stewardship. Its leadership in aligning sustainability with business success makes it an inspiring example of how companies can positively influence industries and communities on a global scale.
Santa Margherita
Santa Margherita, established in 1935 in the Veneto region by Count Gaetano Marzotto, has played a transformative role in shaping Italy’s global wine identity. In 1961, the winery revolutionized the industry by introducing a modern vinification process for Pinot Grigio, producing a crisp and vibrant white wine that captured international attention and redefined the category. Beyond its iconic Pinot Grigio, the winery exemplifies innovation through its commitment to sustainability, including renewable energy use and water conservation. Santa Margherita’s ability to balance tradition with modern demands offers a compelling example of how Italian producers can lead the way in global markets while remaining rooted in their heritage. Its pioneering spirit and dedication to quality make it a key study in product innovation and market positioning.
Your Homebase: NH Collection Milano Touring****
A 4-star superior hotel conveniently located in Milan central area.
NH Collection Milano Touring boasts one of the finest locations in Milan. As well as sitting right next to the Indro Montanelli public park, the hotel is also only a 10-minute walk away from Milan’s main train station and shopping area. Built in a typical Milanese style, NH Collection Milano Touring fits in seamlessly with Milan’s Old Town. Today, the hotel’s façade and main stairs remain just as they were when the hotel was first built. However, the inspired new lobby space creatively blends in with these original and historic features to create an inspiring and inviting space.
Included Services:
TWIN Rooms*
Reading Room
Fitness Room
Continental Breakfast
*default accommodation is in shared double rooms with twin beds. Single rooms are available upon request, subject to availability, and incur a price surcharge.
Your Homebase: NH Collection Milano Touring****
A 4-star superior hotel conveniently located in Milan central area.
NH Collection Milano Touring boasts one of the finest locations in Milan. As well as sitting right next to the Indro Montanelli public park, the hotel is also only a 10-minute walk away from Milan’s main train station and shopping area. Built in a typical Milanese style, NH Collection Milano Touring fits in seamlessly with Milan’s Old Town. Today, the hotel’s façade and main stairs remain just as they were when the hotel was first built. However, the inspired new lobby space creatively blends in with these original and historic features to create an inspiring and inviting space.
Included Services:
TWIN Rooms*
Reading Room
Fitness Room
Continental Breakfast
*default accommodation is in shared double rooms with twin beds. Single rooms are available upon request, subject to availability, and incur a price surcharge.
The Program Experience
We adopt a case study method, integrating existing literature with new interviews with C-level executives and strategic stakeholders of the companies involved. The cases will be assigned to the class a month before the start of the weekly modules. Each week will be opened by a general session where the class, in groups, will review the material.
Each day will feature in-depth tours of company headquarters and key operational areas, allowing students to immerse themselves in the authentic context of the businesses they study. Following the company tour, the class will convene at the corporate HQ for a second analysis—both in breakout sessions and a general conversation—which will culminate in a fireside chat with the company’s CEO and/or other senior executives.
Throughout the week, the class will keep a shared blog in which we will track all insights that emerge during the journey.
Case Studies
Site Visits
Discussion
The Program Experience
We adopt a case study method, integrating existing literature with new interviews with C-level executives and strategic stakeholders of the companies involved. The cases will be assigned to the class a month before the start of the weekly modules. Each week will be opened by a general session where the class, in groups, will review the material.
Each day will feature in-depth tours of company headquarters and key operational areas, allowing students to immerse themselves in the authentic context of the businesses they study. Following the company tour, the class will convene at the corporate HQ for a second analysis—both in breakout sessions and a general conversation—which will culminate in a fireside chat with the company’s CEO and/or other senior executives.
Throughout the week, the class will keep a shared blog in which we will track all insights that emerge during the journey.
Case Studies
Site Visits
Discussion
Program Admissions and Costs
Admission Process
The Italia Innovation Program offers a unique environment where forward-thinking graduate and undergraduate students can learn and engage in debates about the future of Italy’s iconic industries. Working alongside CEOs, entrepreneurs, and guided by a world-class faculty, participants gain insights into the innovation opportunities within the country.
As an admitted participant, you will join a cohort of up to 30 students selected through an application process designed to align with your interests in Made in Italy brands, culture, and the evolving landscape of Italian innovation.
The application process includes an early deadline (January 25th), which guarantees a fast review and rolling admissions. Applicants who apply by the regular deadline (February 15th) will be evaluated collectively for the remaining spots, with final admissions decisions released by the end of February.
Both early and regular applicants are required to submit:
- An updated Resume
- A statement of interest
To secure your spot upon admission, you will need to complete the participation fee payment.
Costs
The program has a participation fee that amounts to 4.000 €, which includes tuition, accommodation in shared rooms, meals and local transportation as described below.
Program Cost
4.000 €
comprehensive of:
– Tuition fee
– Program material
– 6 nights (from Sunday to Saturday) in a shared double room with single beds in a 4 star superior hotel
– Breakfast and lunches every week day
– Welcome and Farewell Dinner on Sunday and Friday
– Local transportation for program activities
– VAT (22%)
Single Room Surcharge
1.550 €
Single rooms are available upon request and subject to availability. Please mention your interest in the application form. The surcharge includes VAT (22%).
| Cost | Includes | |
| Program Cost | 4.000 € |
- Tuition fee - Program material - 6 nights (from Sunday to Saturday) in a shared double room with single beds in a 4 star superior hotel - Breakfast and lunches every week day - Welcome and Farewell Dinner on Sunday and Friday - Local transportation for program activities - VAT (22%) |
| Single Room Surcharge (optional)* | 1.500 € | Single rooms are available upon request and subject to availability. Please mention your interest in the application form. The surcharge includes VAT (22%). |
FAQs
Application Process and Admission
How can I apply?
Fill out the application form and upload the required documents (a resume is mandatory, whereas the transcript and recommendation letter are optional).
You can apply here.
What type of candidates are you looking for?
The ideal candidate is a student or young professional with a global mindset and a deep sense of curiosity. While academic achievement is important, we value a wide range of qualities beyond the classroom. These include strong personal character, exceptional talents, unique perspectives shaped by diverse experiences, and the ability to leverage resources and opportunities effectively. We seek individuals who demonstrate a well-rounded approach to growth, innovation, and leadership.
When is the application deadline?
The early application deadline is on Saturday, January 25th.
The regular application deadline is on Saturday, February 15th.
We encourage early applications since admission is on an ongoing basis and spots are limited.
How does the admission process work?
We review all the applications on an ongoing basis and applicants will receive a communication within 15 days of applying.
In some cases, more information may be requested and if needed we might schedule an interview with selected candidates.
Is there a deadline for me to accept the admission?
Once admitted, candidates have 5 days to confirm their participation by filling out the enrollment form and processing the payment of the program participation fee.
Do I need a recommendation letter?
No, the recommendation letter is optional. If you do choose to include it in your application, it should be from a professional or academic contact expressing what he/she thinks of your potential to make an impact at Italia Innovation. Generic recommendation letters will not be considered.
Program Cost
How much does the Program cost?
The Program participation fee amounts to 4.000 Euros.
What is included in the Program cost?
The Program participation fee includes tuition, accommodation in a shared double room with single beds in a 4 star superior hotel for 6 nights, breakfasts and lunches every weekday, two special dinners (a welcome dinner and a farewell dinner) and local transportation for program activities. The amount includes VAT which in Italy is 22%.
Please note that the trip to Italy is not included in the program participation fee.
Are there scholarships available?
Currently, we do not offer scholarships, however we are available to provide assistance and documentation beyond the acceptance letter for participants who pursue external scholarship opportunities.
What is the deadline to pay the Program cost?
The payment deadline is 5 days after admission notification.
Selected candidate will receive the payment instructions together with the admission notification.
What is the payment method?
Credit Card.
Program Activities
How many people are selected for the program?
Each program session is composed of up to 30 participants.
What is the background of participants?
We believe diversity of perspectives and approaches can contribute to creating an outstanding creative environment. For this reason, we involve both undergraduate and graduate students with a diverse set of backgrounds including business, design, architecture, engineering, computer science, social and political sciences.
Is there any material I should read before the program starts?
Yes, we will provide a list of selected readings and the case studies about the companies to all selected participants with access to a dedicated content platform.
Can I apply for an internship after the program?
Some of the companies may have internship opportunities but interested candidates would need to discuss those directly with the HR team of the company. The terms (period, duration, location, compensation) will be negotiated with the company according to their specific needs.
Logistics
Where does the Program take place?
The program is travel intensive and each session is based in a major Italian art city.
The May session is based in Florence. Participants will be staying at NH Firenze, a 4-star superior hotel conveniently located in Florence central area.
The June session is based in Milan. Participants will be staying at NH Collection Milano Touring, a 4-star superior hotel conveniently located in Milan central area.
Is accommodation included in the program fee?
Yes, the accommodation for the entire duration of the program is included in the program fee.
Are meals included in the program fee?
Breakfast is provided everyday, and lunch is included from Monday to Friday. Participants are responsible for their own dinners except for the welcome and farewell dinners.
Is local transportation included in the program fee?
Transportation to and from the program accommodation for the company visits is arranged and covered by Italia Innovation.
Transportation to the program accommodation upon arrival from the train station/airport is not included in the program fee and needs to be arranged by the participant. Italia Innovation will support participants with directions and logistics to navigate the local transportation system. The same applies to the departure from the program accommodation on the last day after check-out.
Visa and Arrivals
Do I need a Visa to participate?
According to your nationality and your country of residence, you may need a VISA to travel to Italy. To be sure about whether you need a VISA or not, you can check on the Italian Minister of Foreign Affair website.
If you do need a VISA, please make sure you set a meeting with the Italian Consulate or the Italian Embassy as soon as you are admitted to the program.