A new gourmet pizza experience inspired by the lockdown economy.
Transforming the challenges of the lockdown economy into an opportunity to expand the reach.
We worked with Simone Padoan, a gourmet pizza pioneer and one of the most respected chefs in Italy, to leverage their current strengths and practices, and evolve their offering to transform the challenges of the lockdown economy into an opportunity to expand their reach.
We evolved the company’s website into an e-commerce platform to make it possible for customers all over Italy to experience Simone Padoan’s gourmet pizza at their place. We helped the company set up the logistic operations to allow them to ship their pizzas in Italy with a temperature-controlled delivery, preserving the freshness of the ingredients.
We curated the overall experience to make sure customers are involved in the final part of baking and serving processes with specific step-by-step instructions to obtain a result that is as close as possible to Padoan’s touch, increasing the consumer understanding of the care involved in quality-driven artisanal baking practices.