illy Coffee-Hack

In November 2015, illycaffè met 90 students from top U.S. colleges and business schools and together designed new ideas to foster illy’s product innovation, brand and retail strategy.

With two main events staged in Silicon Valley at the Enjoy HQ (Ron Johnson’s newest start-up) and Harvard University, talents from Berkeley, Stanford, UCLA, Harvard, MIT and Wharton School of Business teamed up and worked for one day with the special mentorship of Giovanni Loser — illycaffè General Manager, Bill Burnett — Executive Director of the Stanford Design Program and Mitch Sinclair — IDEO Boston Design Director.